Friday, November 26, 2010

805 County Real Estate; Featuring Delicious Decors

Delicious Decors: Ventura County’s Professional Home Staging, Interior Design, and Photography

When it comes to selling your home, the first impression has the most significant impact on the price and type of offers you will receive for your home.  As a Realtor® I can attest to many situations in which a home sold higher than the asking price after the home was staged.  As a matter of fact, according to Penny Bergstom, owner of Delicious Decors, 78% of staged homes sell faster and 16% of staged homes sell above the homeowner’s asking price.
Delicious Decors is a locally owned and operated interior design and photography company.  Penny and her husband Fredrik Bergstrom have combined their photography and interior decorating talents to help homeowners with all tastes and styles facilitate selling or just simply redecorating their home.  Contemporary, traditional, cottage, or Mediterranean styles are just a few of Penny’s expertise in the interior decorating field.
Along with professional photography and home staging for home sellers, Delicious Decors offers redesign, interior decorating, and vacation rental preparation services.  Delicious Decors realm of services extends as far north as San Luis Obispo and all the way to the Malibu area.
After meeting with you and listening to your needs, Penny and her team of professional interior decorators will use your own furniture and may add a few items from Delicious Decors’ collection to enhance the feel and look of your home.  In the case of Vacant properties, if you work with Delicious Decors there is no need to rent furniture or decorative items to stage your property.  For all of their staging projects, Delicious Decors uses their own up-to-date furniture, which are stored in their local warehouse.
And of course, if you are looking to redesign your home Penny is able to assist you with her vast knowledge in interior decorating.
For a free estimate by Delicious Decors please call: 805-448-9226.
If you need any help purchasing or selling a home anywhere in Ventura County please feel free to contact me, Mana Tulberg: 805-443-8898.

Wednesday, November 24, 2010

Staging For The Sexes


"Staging for the Sexes"
Yes, you've got it, I’m talking about staging for the sexes in this blog. We all know about “Men and Mars” and “Women and Venus.” And, yes, what a man is looking at when buying a new home is from the eyes of Mars and a woman is looking through the eyes of Venus, at the same house.
I’ll start with Man. The top two things that Man is considering when buying a new house is:
1. Price  
2. Square footage (yes, size matters)Then Man moves on to:
We’ve got a Man magnet in our inventory! This very cool roulette table, works like a charm. Now you’ve got Man involved emotionally (his Venus side kicking in). 
He pictures himself and his buddies on Game Night. He’s the dealer, of course.
After all this is his house.
Now, I think we’ve about covered Man, let’s move on to Woman.
Most of you probably know this one. When Woman is going to open houses looking for that special home, the #1 thing that captures her interest most is:
1. How does the house Feel
Yes, Woman is Venus and a house, which will become her home, needs to have a certain feeling.
I Love this part of my business, staging a home for Woman! I’m aWoman and it’s a natural for me. Now that we have taken care of ManDelicious Decors moves on toWoman.
A feminine touch to the master bedroom and bath is always a good idea. We add touches of romance in our bedding,décor and accessories. The master bedroom should feel like a sanctuary, a place to get away from your day’s responsibilities and relax.
For Woman the feeling in the family gathering place is also very important. You know us Women are the Gatherers,  “When I’m preparing dinner, I like to keep an eye on little
Johnny playing and watch Lisa tagging along with her blanket in tow.” 
Here's little Johnny.
We do a nice, but simple job in the kitchen (less is more here, as you want to show off all the prep room the counters have to offer).
And then we turn the adjoining family room into a cozy, yet practical space for the whole family to gather.
Yes, there’s more to the success story of“Staging for the Sexes with Delicious Decors.” Until then, the Williams family is very happy in their new home! 
If you want to get your house or listing sold, call Delicious Decors for Custom Home Staging at 805.964.0866 or email me at penny@deliciousdecors.com.

Stage it Forward,
Penny

Monday, November 22, 2010

My Most Rewarding DD Project

"For any of you that have a loved one transitioning from home to a retirement community I share this rewarding story ... "

I was called for a staging consultation for an elderly gentleman who had lost his wife
six months prior. His son, and only child, called me not only to advise his Dad as to "what to remove, re-arrange and such to get his home ready for sale," but to listen to his father. Gently walk him through the process and ultimately turn his new place at a retirement community into his new "home."

I met with our client at his home. Beautiful, very nice designer details throughout, one of a kind pieces from his travels with his wife. Although they had only one child, the home was filled with family photos ... past and present, relatives and friends; all very endearing.

The first time I met Bob, I listened, I walked through his home/his life with him and made a detailed to-do list. Next, together, we started packing up and moving forward.

After all the de-cluttering, re-arranging and a stamp of approval from the realtor and Bob's son on a "Staging job well done," I was able to put on my Interior Designer hat and make Bob's move into the retirement community easy, smooth and comfortable.

I drew out a floor plan for Bob with all the furniture in its place, showing him on paper how it would all work in his new living environment. I got the "Ok" from Bob, but I could tell he wasn't quite convinced that we could get his favorite pieces and decor into his new 700 square foot space and make it feel like "home."

And we did exactly that. Turned Bob's 700 square foot retirement space into a Home for his later years with all his cherished memories making up his surroundings. Our strategic planning allowed for Bob's favorite furniture from his 4000 square foot family home fit comfortably and elegantly into his new home. More importantly we were able to include he and his wife's special art and decor pieces from their travels over the years.

It gets even better ... All those family photos on the walls of his previous home? After packing up with Bob, we discovered lots of family photo loves he hadn't seen in years! As we went through the photos Bob shared stories with me about his glory days as a quarterback for his high school football team, he told me about his first date with his wife, his son's first steps.

Today, old and newly discovered photos frame his Grandfather clock (just like they did in the old house), are a feature display in the entrance and warm up his bedroom. Bob's new space is now his new home.

Bob's joy brings me so, so much joy. Thanks to Bob for trusting in Delicious Decors.

It was my pleasure working with Bob,
Penny

Price Brings Interest, Staging Sells

"Price brings interest, staging sells."

In most cases, your home is your most valuable asset. When you decide to sell, naturally, you want to get the best return on your asset as possible; more money.

For as little as $250, Delicious Decors can help you do just that; sell your home faster and for more money.

Staging Consultation: We meet at your home and do a walk through, make a to-do list together, re-arrange furniture and de-clutter, then come back and do a final walk through. Using your own furniture and decor and a little help from DD, you will sell your home faster and for more money.

Redesign Service: A staging consultation plus. After a walk through, re-arranging, de-cluttering and a to-do list, we will add furniture and decor from our inventory to enhance your home. Delicious Decors will bring the WOW factor to make your home stand out!

According to the RESA (Real Estate Staging Association) stats, "Staged homes sell on average, 78% faster than homes that have not been staged. Staged homes sell on average at 15% higher than homes not staged."

RESA Stats

In today's real estate market, you cannot afford not to stage your home.

For your Free estimate call Delicious Decors today at 805.964.0866.

Stage it forward,

Penny

Sunday, November 21, 2010

We All Enjoy the Gift of Giving

We All Enjoy The Gift of Giving

Do you have a sister, a wife, a friend that just doesn’t know what to do to bring romance back into her bedroom, or design a work space at home while she takes care of both work and baby, or would just like a helping hand to spruce up the family home?

We’ve got the gift for you! Just print out Santa, put him in a box, wrap and top it off with a bow and you’re good to go! The unexpected little gift and it’s free (shhhh … we won’t tell).

FREE Interior Design Consultation (one time only, within a 15 mile radius of SB).

Gift it Forward with Delcious Decors