Saturday, June 4, 2011

Delicious Decors is on the forefront of Home Staging, Interior Design, and Remodeling along California's Central Coast.

Home Staging is often much more than setting the stage to sell a property; it's reward comes in many forms.

For any of you that have a  loved one moving into a retirement community I share this heartwarming story with you .....

I was called for a staging consultation for an elderly gentleman who had lost his wife  
six months prior. His son, and only child, called me not only to advise his Dad as to "what to remove, re-arrange and such to get his home ready for sale," but to listen to his father. Gently walk him through the process and ultimately turn his new place at a retirement community into his new "home." 

I met with our client at his home. Beautiful, very nice designer details throughout, one of a kind pieces from his travels with his wife. Although they had only one child, the home was filled with family photos ... past and present, relatives and friends; all very endearing. 

The first time I met Bob, I listened, I walked through his home/his life with him and made a detailed to-do list. Next, together, we started packing up and moving forward. 

After all the de-cluttering, re-arranging and a stamp of approval from the realtor and Bob's son on a "Staging job well done,"  I was able to put on my Interior Designer hat and make Bob's move into the retirement facility easy, smooth and comfortable. 

I drew out a floor plan for Bob with all the furniture in its place, showing him on paper how it would all work in his new living environment. I got the "Ok" from Bob, but I could tell he wasn't quite convinced that we could get his favorite pieces and decor into his new 700 square foot space and make it feel like "home." 

And we did exactly that. Turned Bob's 700 square foot retirement space into a home for his later years with all his cherished memories making up his surroundings. Our strategic planning allowed for Bob's favorite furniture from his 4000 square foot family home to fit comfortably and elegantly into his new home. More importantly we were able to include he and his wife's special art and decor pieces from their travels over the years.

It gets even better ... All those family photos on the walls of his previous home? After packing up with Bob, we discovered lots of family photo loves he hadn't seen  in years! As we went through the photos Bob shared stories with me about his glory days as a quarterback for his high school football team, he told me about his first date with his wife, his son's first steps. 

Today, old and newly discovered photos frame his Grandfather clock (just like they did in the old house), are a feature display in the entrance and warm up his bedroom. Bob's new space is now his new home. 

Bob's joy brings me so, so much joy. Thanks to Bob for trusting in Delicious Decors

Penny & The DD Team

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Staging for the Sexes, Malibu Home Stager

"Staging for the Sexes"
Yes, you've got it, I’m talking about staging for the sexes in this blog. We all know about “Men and Mars” and “Women and Venus.” And, yes, what a man is looking at when buying a new home is from the eyes of Mars and a woman is looking through the eyes of Venus, at the same house.
I’ll start with Man. The top two things that Man is considering when buying a new house is:
1. Price  
2. Square footage (yes, size matters)Then Man moves on to:
We’ve got a Man magnet in our inventory! This very cool roulette table, works like a charm. Now you’ve got Man involved emotionally (his Venus side kicking in). 
He pictures himself and his buddies on Game Night. He’s the dealer, of course.
After all this is his house.
Now, I think we’ve about covered Man, let’s move on to Woman.
Most of you probably know this one. When Woman is going to open houses looking for that special home, the #1 thing that captures her interest most is:
1. How does the house Feel
Yes, Woman is Venus and a house, which will become her home, needs to have a certain feeling.
I Love this part of my business, staging a home for Woman! I’m aWoman and it’s a natural for me. Now that we have taken care of ManDelicious Decors moves on toWoman.
A feminine touch to the master bedroom and bath is always a good idea. We add touches of romance in our bedding,décor and accessories. The master bedroom should feel like a sanctuary, a place to get away from your day’s responsibilities and relax.
For Woman the feeling in the family gathering place is also very important. You know us Women are the Gatherers,  “When I’m preparing dinner, I like to keep an eye on little
Johnny playing and watch Lisa tagging along with her blanket in tow.” 
Here's little Johnny.
We do a nice, but simple job in the kitchen (less is more here, as you want to show off all the prep room the counters have to offer).
And then we turn the adjoining family room into a cozy, yet practical space for the whole family to gather.
Yes, there’s more to the success story of“Staging for the Sexes with Delicious Decors.” Until then, the Williams family is very happy in their new home! 
If you want to get your house or listing sold, call Delicious Decors for Custom Home Staging at 805.964.0866 or email me at penny@deliciousdecors.com.
Stage it Forward,
Penny

Home Staging and Interior Design Santa Barbara California

Custom Home Staging by Delicious Decors in Santa Barbara, California. 

This is what we mean by Custom Staging: please look for the following features on the video presented in this blog:

The entry and dining room of this home has a very unique paint color. We took paint samples to custom stage the dining room and living room. Our custom work includes re-upholstering the dining chairs, purchasing a new area rug of just the right color and having custom pillows made for the home. 

  • The home owner had a very specific look in mind for the living room. We listened to our client and our own design instincts and had a custom living room set of furniture made to work perfectly to showcase the room. 

  • There are several niches of custom size throughout the home. We purchased special wall art pieces andcustom framed them to enhance all areas of the home. 

  • Delicious Decors hired an expert for the interiorscape of this home. We work closely with the owner of Carpinteria Nursery, Lynn Adams, to complete our custom staging. Lynn provided all of the interior plants you will see in this video, servicing them weekly to keep them fresh at all times. 


    Call 805.964.0866 Today for your Free estimate! 
    Penny & The DD Team

Professional Real Estate Photography, Santa Barbara California

Now, more than ever, it is essential to use professional photos to sell your home!

Did you know that 99% of home buyers are looking online for their next home? And that 84% of these folks said what they valued most from their online research were the photos? The first impression of your home is no longer when the potential buyer walks through the front door; they are only a click away

home staging and interior design santa barbara california home staging and interior design santa barbara californiahome staging and interior design santa barbara california

Extensive industry research demonstrates that professional photos of your home will help increase interest, drive traffic and result in a significantly higher sale price. You need a professional photographer!

A professional photographer uses a high quality camera, a wide angle lenses and knows how to maximize space and shoot interesting angles. A pro knows how to showcase your homes' best features and most interesting details. A professional will make your house stand out from the crowd.

       home staging and interior design santa barbara california     home staging and interior design santa barbara california      home staging and interior design santa barbara california

If you are not using a professional photographer for your listing, you are not truly marketing your home to its fullest potential. Homes with many professional photos receive more page views online, making them rank higher on Web sites, resulting in increased visibility. 

After staging your home ... cleaning, organizing, repainting, removing personal items and adding curb appeal ... you need a series of professional marketing photos to ensure potential buyers can see how special your home really is.

Please resist the urge to capture snapshots with your own camera or smartphone and let the professionals do the job! 

We offer FREE professional staging photos when you stage with Delicious Decors.
Please join us on FacebookBlogLinkedInVideos

We look forward to working with you,
Penny & The DD Team

Much A-Do About Nothing? Home Staging Malibu California

Much-A-Do-About Nothing? Custom Home Staging in Santa Barbara, California.
(Part 1 in a 4 part series about the importance of wall art in home staging.)
We, at Delicious Decors,  believe that wall art in professional home staging has much to do about everything!

A Home Stager's job is to "set the stage," to get the home sold quickly at top dollar. A large part of setting the stage and creating a feeling for prospective home buyers is wall art.

We specialize in custom home staging; top to bottom. "Custom wall art, this is what we're talking about ... "
When we were hired to stage a classic Santa Barbara home located across the street from the Santa Barbara Mission and Rose Gardens, our first thought was custom artwork. We knew setting the stage for this home meant including artwork of the Santa Barbara Mission and the Santa Barbara Fiesta, both stuped in Santa Barbara History.

One of the strongest selling points of this particular home is it's Santa Barbara history and it's location. So, we knew our job was not only to compliment this attribute, but to show it off!

Using his professional photography skills, Fredrik created custom artwork of the Santa Barbara Mission for the living room niches. He shot the photos, had them enlarged and printed on canvas for added dimension.

          Home Staging and Interior Design Santa Barbara CA           Home Staging and Interior Design Santa Barbara CA

We went a step further to set the stage by purchasing Santa Barbara Fiesta posters, framing and hanging them in just the right places throughout the home.

In fact, these Fiesta posters touched the heart of one guest that viewed the home during caravan enough to give me a call.  He is the grandson of the original artist that painted one of the posters we used in the home!

                   Home Staging and Interior Design Santa Barbara CA           Home Staging and Interior Design Santa Barbara CA 

Did our custom staging with art work do the following:
1. Create a feeling?
2. Showcase the property's #1 asset (it's location and history)?
3. Add interest?
4. Add a sense of welcome, warmth and home?
The answer to all of these important aspects of the home staging purpose is Yes. And that's just the artwork side of the job. :-)

Does wall art matter?

We at Delicious Decors believe, "Wall art has much to do about everything!"

(Stay tuned for Part 2 of "Much-A-Do-About Nothing?"  I'll be unveiling my choice for this blog tittle on my final blog of this series.)



For your FREE staging estimate call Penny Today at 805.964.0866 or email penny@deliciousdecors.com.
Please join us on Facebook / LinkedIn / Blog / Videos  

Stage it Forward,
Penny & The DD Team                                  



Thursday, June 2, 2011

Professional Real Estate Photography, Santa Barbara California

Now, more than ever, it is essential to use professional photographer to sell your home!

Did you know that 99% of home buyers are looking online for their next home? And that 84% of these folks said what they valued most from their online research were the photos The first impression of your home is no longer when the potential buyer walks through the front door; they are only a click away! 



Extensive industry research demonstrates that professional photos of your home will help increase interest, drive traffic and result in a significantly higher sale price. You need a professional photographer.

A professional photographer uses a high quality camera, a wide angle lenses and knows how to maximize space and shoot interesting angles. A pro knows how to showcase your homes' best features and most interesting details. A professional will make your house stand out from the crowd. 



If you are not using a professional photographer for your listing, you are not truly marketing your home to its fullest potential. Homes with many professional photos receive more page views online, making them rank higher on Web sites, resulting in increased visibility. 

After staging your home ... cleaning, organizing, repainting, removing personal items and adding curb appeal ... you need a series of professional marketing photos to ensure potential buyers can see how special your home really is. 

Please resist the urge to capture snapshots with your own camera or smartphone and let the professionals do the job! 

We offer FREE professional staging photos when you stage with Delicious Decors. 

Please join us on Facebook, Blog, LinkedIn, Videos

We look forward to working with you,

Penny & The DD Team