Wall Art Sells, Custom Staging in Santa Barbara

Much-A-Do-About Nothing? Custom Home Staging in Santa Barbara, California.
(Part 1 in a 4 part series about the importance of wall art in home staging.)
We, at Delicious Decors,  believe that wall art in professional home staging has much to do about everything!

A Home Stager's job is to "set the stage," to get the home sold quickly at top dollar. A large part of setting the stage and creating a feeling for prospective home buyers is wall art.

We specialize in custom home staging; top to bottom. "Custom wall art, this is what we're talking about ... "

When we were hired to stage a classic Santa Barbara home located across the street from the Santa Barbara Mission and Rose Gardens, our first thought was custom artwork. We knew setting the stage for this home meant including artwork of the Santa Barbara Mission and the Santa Barbara Fiesta, both stuped in Santa Barbara History.

One of the strongest selling points of this particular home is it's Santa Barbara history and it's location. So, we knew our job was not only to compliment this attribute, but to show it off! 

Using his professional photography skills, Fredrik created custom artwork of the Santa Barbara Mission for the living room niches. He shot the photos, had them enlarged and printed on canvas for added dimension. 

       

              

We went a step further to set the stage by purchasing Santa Barbara Fiesta posters, framing and hanging them in just the right places throughout the home.

In fact, these Fiesta posters touched the heart of one guest that viewed the home during caravan enough to give me a call.  He is the grandson of the original artist that painted one of the posters we used in the home!

                 

               

Did our custom staging with art work do the following:
1. Create a feeling?
2. Showcase the property's #1 asset (it's location and history)?
3. Add interest?
4. Add a sense of welcome, warmth and home?

The answer to all of these important aspects of the home staging purpose is Yes. And that's just the artwork side of the job. :-)

Does wall art matter?

We at Delicious Decors believe, "Wall art has much to do about everything!"

(Stay tuned for Part 2 of "Much-A-Do-About Nothing?"  I'll be unveiling my choice for this blog tittle on my final blog of this series.)

For your FREE staging estimate call Penny Today at 805.964.0866 or email penny@deliciousdecors.com.

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Stage it Forward,

Penny & The DD Team                                  

Much-A-Do-About Nothing? Custom Staging in Santa Barbara, California

Much-A-Do-About Nothing? Custom Staging in Santa Barbara, California.

(Part 2 of a 4 part series about the importance of wall art in home staging.)

We, at Delicious Decors, believe that wall art in professional home staging has much to do about everything! 

A Home Stagers job is to "set the stage,"  to get the home sold quickly, at top dollar. 

And we believe in custom home staging. 

There are many things to consider when staging a property, but in this series we are talking about wall art in particular. 

For this staging project, the existing wall art chose the staging! The home owners had several signed original black and white photographs of old time movie stars lining the walls of this contemporary home. We combined the wall art and the contemporary style of the home and created a "Hollywood Glam" feel with our staging. 

We added contemporary furniture and decor to create the finished look for this high end contemporary "Hollywood Glam" home. 

Did our custom staging with art work do the following:

1. Create a feeling that goes with the architectural style of the home?

2. Add interest?

3. Showcase the property's style and attributes?

4. Entice potential home buyers?

All of these important aspects of home staging was met with our custom home staging using the home owners' original art work along with Delicious Decors inventory and decor. 

Does wall art matter?

We at Delicious Decors believe, "Wall art has much to do about everything!"

(Stay tuned for Part 3 of our "Much-A-Do-About Nothing" blog.)

For your FREE staging estimate call Penny Today at 805.964.0866 or email penny@deliciousdecors.com.

Please join us on Facebook, Blog, LinkedIn, Videos

Stage it Forward,

Penny & The DD Team

Professional Real Estate Photography, Santa Barbara California

Now, more than ever, it is essential to use professional photos to sell your home!

Did you know that 99% of home buyers are looking online for their next home? And that 84% of these folks said what they valued most from their online research were the photos? The first impression of your home is no longer when the potential buyer walks through the front door; they are only a click away.

 

Extensive industry research demonstrates that professional photos of your home will help increase interest, drive traffic and result in a significantly higher sale price. You need a professional photographer!

A professional photographer uses a high quality camera, a wide angle lenses and knows how to maximize space and shoot interesting angles. A pro knows how to showcase your homes' best features and most interesting details. A professional will make your house stand out from the crowd.

                   

If you are not using a professional photographer for your listing, you are not truly marketing your home to its fullest potential. Homes with many professional photos receive more page views online, making them rank higher on Web sites, resulting in increased visibility. 

After staging your home ... cleaning, organizing, repainting, removing personal items and adding curb appeal ... you need a series of professional marketing photos to ensure potential buyers can see how special your home really is.

Please resist the urge to capture snapshots with your own camera or smartphone and let the professionals do the job! 

We offer FREE professional staging photos when you stage with Delicious Decors.

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We look forward to working with you,
Penny & The DD Team

Home Staging Thousand Oaks California

Get Your Home Sold for Top Dollar!  

Stage with Delicious Decors today!

Delicious Decors specializes in Custom Home Staging. The realtor was having trouble getting

clients to walk into this room! She asked us to make it a playful media room for the entire family 

and this is what we came up with. 

                        

   

We turned this contemporary bedroom from blan to WOW with new bedding, artwork and lamps.

 A little redesign goes a long way! 

                       

  

From cold and vacant to warm and inviting. Before and after staging photo.

                     

   

Custom Staging works! Take a look at this family and dining room. 

                     

  

Call Delicious Decors today for your FREE staging estimate! 805.448.9226

Email: penny@deliciousdecors.com

Please join us on Facebook, LinkedIn, Youtube, Blog.

We look forward to working with you!

Penny & The DD Team

Selling Homes - You only Have 90 Seconds to Make a Great First Impression

Selling Homes - You only Have 90 Seconds to Make a Great First Impression

* According to NAR (National Association of Realtors), 90% of potential home buyers start their search on the Internet before ever stepping out with their Realtor. MLS photos are what draw buyers to your house so make sure they represent the best of your home inside and out.

* On average, buyers make a decision about your home within the first 90 seconds - that first impression is critical to selling your home or sitting on the market becoming stale.

* A professionally staged home shows at its optimum best, creating more foot traffic at open houses and showings which is why 85% of Realtors recommend staging to their clients.

* According to National Association of Realtors (NAR), the average staging investment is between1 and 3% of the home's asking price, which generates an 8-10% return. That small investment could be the defining difference between receiving offers, or your first price reduction, costing the seller tens of thousands of dollars.

* Vacant homes appear cold and sterile. Professional staging allows the buyer to assess theproportions of the rooms by creating warm and inviting spaces so they can see how they could arrange their furniture taking the guess work out.

* Professional home stagers combine decorating, marketing, & psychology to create emotional connections, enabling potential buyers to visualize themselves living in your home.

 * Buyers view a clean and organized home as well maintained making it more desirable. Homes in good condition are more likely to get close to their asking price. This is priority one in home staging.

* Ideally, you want to stage your home before you put it on the market, instantly creating the most interest on MLS, which brings in more foot traffic and a successful open house. However, if your home has sat on the market with no respectable offers, it's time to stage andbring back buyers who previously past your home by, as well as create interest and excitement for new potential buyers.

* Don't neglect curb appeal and outdoor living space; it's key for today's market. Hire a landscaper, add fresh mulch and a few potted plants – your home will be much more welcoming and make buyers want to see more.  

Via Kristine Ginsberg, Reblogged by Penny Bergstrom at Delicious Decors.

Call 805.448.9226 Today for your FREE Staging estimate! 

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Stage it Forward,

Penny and the DD Team

A Swedish Summer Day

A Swedish Summer Day by Delcious Decors

We had a great visit with my husband's family and friends in Sweden this summer. Although I enjoy Stockholm's beauty and all it has to offer, my favorite days were with the family at the summerhouse enjoying the simple pleasures. 

"Jungle golf" was popular with the whole family! Even into the wee hours of the morning. Through the house, over the house, around the house; anything goes. 

         

My son and his girlfriend, Billy & Dani,  we able to spend a few days with us also, making our Swedish vacation even more special. I believe Billy was declared the golf champ, but Dani's smile won us all over.

We took the boat out on the Baltic cruising along the coast to see all the summer houses, so picturesque. This day on the Baltic was perfect ... (we'll leave out the story of the day on the Baltic, in the rain, with a broken motor ... !). 

        

Dani, Mona-Lisa and I and were the gathers, while the guys watched over the bbq. We hunted for mushrooms, ningon and blueberries in the forest. Mona-Lisa's tool for cleaning mushrooms was new to us American gals, making it all the more interesting. 

        

Oh, and The Door! Whether at home or on vacation, Fredrik always has a home repair or remodel project going on.Fredrik's parents had been talking about changing out that front door for months before our arrival. So, after several (and I mean several) trips to the one hardware store on the island, the project began. 

Brotherly love replacing their parents front door ...

         

A meal at the end of the day with the people you love most is always the best! 

        

What did you do this summer? We'd love to hear about your ventures and adventures. I think it's fun to get to share your vacation; look through photos again, tell some stories. It's almost like re-living your vacation all over again! 

Happy Family Vacation,

Penny & Fredrik of Delicious Decors

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Stephanie Young is the Santa Barbara realtor that Makes Things Happen!

Stephanie Young is the Santa Barbara realtor that Makes Things Happen! 

We, at Delicious Decors,  have worked with Stephanie on several occasions in the past few years and what strikes me most about Stephanie is her ability to Make Things Happen and all with a smile on her face! 

A second generation Realtor, Stephanie was born and raised in Santa Barbara. After graduating from UCSB, Stephanie got her real estate license and joined her mom, Marie Sue Parsons, working at Coldwell Banker. 

Selling your house? Stephanie takes the bull by the reins to get your home ready for sale! 

Paint ✔ New Carpet ✔ Staging ✔ Ready to market! Stephanie is on the forefront of internet marketing using virtual videos and video tours, professional photos, blogging and posting about Your property on the most visible real estate sites! 

         

Buying a house? Call Stephanie, she'll take care of you! Stephanie is on top of the real estate industry and will provide you with detailed listing information that is not available to the public. She puts You in the driver's seat, alerting you about properties before they even hit the market! 

While attending UCSB, Stephanie worked as a Substance Abuse Counselor helping woman recover from alcoholism and substance abuse. Stephanie has always been passionate about helping others, and especially enjoys being able to assist people during one of the biggest financial decisions of their lives ... the purchase or sale of a home! 

We highly recommend Stephanie Young and her mom, Marie Sue Parsons for all of your real estate needs! 

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Pay it Forward,

Penny & The Delicious Decors Team

The Best Home Staging in Santa Barbara California

The Best Home Staging in Santa Barbara California!

Delicious Decors, 805.448.9226, penny@deliciousdecors.com

I am currently visiting my husband's family in Sweden. My brother in law recently bought a condo in Stockholm, which was staged. Staging is worldwide because it WORKS! 

The staged condo was so appealing that he not only bought it, he bought all the stager's furniture and decor in the condo! He was thrilled! As a bachelor, he wasn't interested in shopping and had no idea how to set the condo up as nicely as it was staged. Such a win/win! The home was staged, he bought it, and he could buy everything in the home and move right in! 

  

       

We, at Delicious Decors, own our own inventory. In fact, we have the largest selection of inventory along the Central California Coast! This allows our home buyers to purchase everything they like in the home and move right in! It's great for the realtor and great for the home buyer! We have already set everything up so nicely with a designer's touch for the home buyer.

  

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These are the photos of the staged condo in Stockholm that my brother in law bought. Photos work! He bought the house unseen from the photos on the website! 

Staging, photos, designer touch ... call Delicious Decors at 805.448.9226 for your FREE staging estimate and FREE professional staging photos! We do it all!

Please join us on Facebook, LinkedIn, Merchant Circle, Youtube!

Staging it forward,

Penny & the DD Team

Santa Barbara Interior Design and Home Staging

Before I Learned "How To" Write a Blog by Delicious Decors. 

Before I learned that blogs should be on average 300-500 words in length. Before I learned that keywords should be 2-4% of my content. Before I learned that I should add at least 2-4 photos or even knew how to add them. Before I knewwhat hyperlinks meant, let alone add them. Before I learned to underline or bold key phrases. 

Before I learned ... this is what I wrote ....

"My Most Rewarding DD Project"    

For any of you that have a loved one transitioning from home to a retirement community I share this rewarding story …

I was called for a staging consultation for an elderly gentleman who had lost his wife
six months prior. His son, and only child, called me not only to advise his Dad as to “what to remove, re-arrange and such to get his home ready for sale,” but to listen to his father. Gently walk him through the process and ultimately turn his new place at a retirement community into his new “home.”

I met with our client at his home. Beautiful, very nice designer details throughout, one of a kind pieces from his travels with his wife. Although they had only one child, the home was filled with family photos … past and present, relatives and friends; all very endearing.

The first time I met Bob, I listened, I walked through his home/his life with him and made a detailed to-do list. Next, together, we started packing up and moving forward.

After all the de-cluttering, re-arranging and a stamp of approval from the realtor and Bob’s son on a “Staging job well done,” I was able to put on my Interior Designer hat and make Bob’s move into the retirement community easy, smooth and comfortable.

I drew out a floor plan for Bob with all the furniture in its place, showing him on paper how it would all work in his new living environment. I got the “Ok” from Bob, but I could tell he wasn’t quite convinced that we could get his favorite pieces and decor into his new 700 square foot space and make it feel like “home.”

And we did exactly that. Turned Bob’s 700 square foot retirement space into a Home for his later years with all his cherished memories making up his surroundings. Our strategic planning allowed for Bob’s favorite furniture from his 4000 square foot family home fit comfortably and elegantly into his new home. More importantly we were able to include he and his wife’s special art and decor pieces from their travels over the years.

It gets even better … All those family photos on the walls of his previous home? After packing up with Bob, we discovered lots of family photo loves he hadn’t seen in years! As we went through the photos Bob shared stories with me about his glory days as a quarterback for his high school football team, he told me about his first date with his wife, his son’s first steps.

Today, old and newly discovered photos frame his Grandfather clock (just like they did in the old house), are a feature display in the entrance and warm up his bedroom. Bob’s new space is now his new home.

Bob’s joy brings me so, so much joy. Thanks to Bob for trusting in Delicious Decors.

It was my pleasure working with Bob,
Penny

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